DIGITAS France

Lancôme, a brand pioneer in digital, unveils the outcome of years of technological innovation in its new brand platform, Lancome.fr, designed by Made by Digitas, Digitas’s entity dedicated to luxury brands.

A sophisticated and contemporary design, intuitive full screen navigation, services and exclusive content… The site unveils a new interactive experience – multisensory, rich and alive.

At the heart of this new website is a unique graphic concept: in true technological poetry, the iconic Lancôme rose is digitized in a cloud of words and images for a spontaneous and contextual navigation.

This ambitious project anticipates the future of new brand platforms, becoming the focal point of mobile media, web and television.

Roger&Gallet (part of the L’Oréal International Active Cosmetics Division ), a specialist in cosmetics and scents, has chosen Made by Digitas (VivaKi / Publicis Groupe), Digitas’s entity dedicated to luxury brands, for the overhaul of its website, www.roger-gallet.fr, and the creation of an international e-commerce platform.

An intuitive navigation pad atthe heart of the site invites the viewer to a fun and surprising sensory journey. The visit of each range begins with a halo of perfume, a prelude to an unique interactive video journey at the heart of Roger & Gallet’ s gardens…

A program for consumers is also available on Facebook and will soon be on tablet in point of sales.