To support the arrival of the Nissan LEAF in Europe (the first 100% electric vehicle from Nissan), Nissan Europe and D2NA (Digitas Dialog Nissan Agency) have launched « Nissan LEAF – The Big Turn On », a social movement that will open minds and thrill audiences with a 100% electric digital experiences.
On March 30, the countdown is activated. Cities all over Europe will be invited to embrace electric driving and encourage their communities to support Nissan’s campaign – “The Big Turn On” – in a bid to win 30 quick chargers from Nissan. The quick chargers improve the speed of charging electric cars and help improve the infrastructure for a new zero-emissions future.
Taking place across France, the United Kingdom, the Netherlands and Germany, the campaign are part of a wider initiative from Nissan aimed at convincing people to make the switch to 100% electric cars, through social media, digital experiences and live events across 100 days.
The concept: to engage the public and support their cities’ bid to win a new electric driving infrastructure from Nissan. Turning on is as easy as a ‘click’ – consumers can pledge their commitment to EV by clicking the ‘turn on’ button via the TBTO website (www.thebigturnon.com), via social media channels or by signing up for a LEAF test drive !