Wednesday, September 18th, the Grand Prix Stratégies/Amaury Médias du Luxe organized by Stratégies magazine, in partnership by Ifop and the Amaury Médias press group, unveiled its prize list. This ceremony highlights the best communication campaigns for luxury brands. This award has recognized since seven years communication operations of French and international brands, to enhance the know-how, creativity and originality of the luxury brands in their communication.
For this 9thedition, the Grand Prix returns to Hermès’ campaign “Vive le Sport” by DigitasLBi and Publicis&Nous.
To promote the Hermès 2013 Spring/Summer collection online we literallybrought the range to life in a series of stop frame animations published onHermes.com. We wanted to bring the Hermès standard in craftsmanship toonline media.
We spent over 1378 hours animating four 20 second filmsand banner assets. We played each of the ‘sports’ in online banners todrive traffic.The Hermès products themselves were the heroes of the stories. Eachproduct came to life and played sport ‘the Hermès way’.