Beauty is where you find it, and everyone has their own unique interpretation. By giving people the opportunity to share their own visions of Beauty, the community platform Visions of Beauties reflects the richness of that universal idea.
Lancôme and Made By Digitas present the new Lancôme’s eyelashes «Hypnose Doll Eyes» through a fun digital device.
This device offers women an unpublished and personalized experience in the heart of the brand imaginary which let them become a «Lancôme Doll».
A dedicated mini site reveals a 3D dollhouse, in which internet users are invited to discover the all range with the famous Daria Werbowy, Elettra Wiedemann et Arlenis Sosa avatars.
Lancôme, a brand pioneer in digital, unveils the outcome of years of technological innovation in its new brand platform, Lancome.fr, designed by Made by Digitas, Digitas’s entity dedicated to luxury brands.
A sophisticated and contemporary design, intuitive full screen navigation, services and exclusive content… The site unveils a new interactive experience – multisensory, rich and alive.
At the heart of this new website is a unique graphic concept: in true technological poetry, the iconic Lancôme rose is digitized in a cloud of words and images for a spontaneous and contextual navigation.
This ambitious project anticipates the future of new brand platforms, becoming the focal point of mobile media, web and television.
Made by Digitas creates a unique digital album for Lancôme to celebrate the precious moments of its mythical perfume Trésor.
To celebrate the 20th anniversary of Lancôme’s legendary fragrance and its new ambassador, the actress Penelope Cruz, discover a unique interactive experience, an augmented love journey… www.lancome-tresor.fr
Digitas France, market leader in interactive marketing, brings all together under one roof the various essential skills - strategic thinking, marketing, creative, media and technologic solutions - to accompany the world's leading brands in managing the relationship with their audiences.
Digitas has 2 dedicated entities, DNA (Dedicated Nissan Agency) for Nissan Europe and Made by Digitas which is the entity dedicated to luxury brands.
Digitas is member of VivaKi (Publicis Groupe) with Razorfish, Starcom MediaVest, ZenithOptimedia and Duke/Razorfish.
DIGITAS France 36-40 rue Raspail
92300 Levallois Perret – France
Tel : +33 (0)1 49 68 12 12
Fax : +33 (0)1 49 68 12 13
Email : email@example.com