Today’s digital marketer is dealing with more data than ever before. With the collection of consumer insights and proprietary information growing at lightning speed, getting an agile and secured technological platform has become top priority.
That’s why Digitas France is launching Digitas Cloud, a new platform that offers advertisers a full suite of digital solutions, with all the software tools and services necessary to support a brand’s digital communications.
Lenôtre, the leader in luxury catering, has chosen Digitas France to launch its new brand and e-commerce platform, www.lenotre.com.
The new portal, www.lenotre.com, shows off the brand’s modern touch and invites users to discover a universe of luxury, high delicacy, and know-how – a reflection of both tradition and unique creativity.
With a new burst of digital creativity, the website has been redesigned to arouse curiosity, stimulate the senses, and share the feeling of “gluttonous” moments with users everywhere.
Every month, Digitas offers a new vision of the communication trends for the trend Mag Influencia….. This month, we met Olivier Raussin, head of Display and YouTube at Google France…
To support its recent growth, Digitas France, led by Mathieu MORGENSZTERN, announces several new hires: Matthieu MINGASSON – UX Creative Director; Serge ATTIAS and Charles HAGELSTEEN as Partner and Stéphane MAGUET – Creative Technologist.
This past summer, Adobe announced the beta launch of Adobe Flash Player 11 and its new revolutionary hardware-accelerated Stage 3D[1] capability. Nissan Europe and Digitas Lab, in their perpetual search for innovative concepts and technologies, decided to build on the new opportunities offered to create a new, highly innovative and impactful experience around the Nissan JUKE : Nissan Stage JUK3D !
On http://www.nissan-stagejuk3d.com/ *, the Stage JUK3D experience is divided into two phases:
- The experience of discovery and customization: The module lets consumers fully discover the vehicle from every angle, the Nissan JUKE no longer holds any secrets for users online! It also lets users customize the Nissan JUKE in real time by choosing the color and look of their dream car.
-The driving experience: The user can start the engine of their Nissan JUKE and set off on an exciting race through a virtual 3D environment!
* The installation of Adobe® Flash® Player 11 is required: http://get.adobe.com/flashplayer/
Digitas Lab is the entity dedicated to Innovation in France and in the US. Recently, Digitas Lab Paris was interested in the Adobe® Air® technology and notably how to create mobile applications for iPhone, iPad and Android. Their search led to the creation of the iPad « Air Ok » game, a futuristic version of Air Hockey, free on the appstore : http://itunes.apple.com/fr/app/id460923382?mt=8&affId=1578782.
Use your shield to deflect the power balls your challenger sends hurtling towards your zone. And score as many points as you can by launching your own balls back into your opponent’s zone. You can even launch multiple balls at the same time!
This prototype let us understand how Adobe® Air® enables the adaptation of an OS application to an Android one in a brief time. An Android version of “Air Ok” is also available : https://market.android.com/details?id=air.fr.digitas.AirOk
Building on the success of the first campaign launched last December, Renault and the agency are continuing and intensifying the communication on Apple’s revolutionary mobile advertising network by offering a new campaign dedicated to “Finger-athletes” !
Prepare yourself now to point the finger at Twizy as fast as you can by entering the « Twizy Finger Fitness Center » !
Lancôme celebrates beauty on the web with “Visions of Beauties”, created by Made By Digitas
Beauty is where you find it, and everyone has their own unique interpretation. By giving people the opportunity to share their own visions of Beauty, the community platform Visions of Beauties reflects the richness of that universal idea.
To promote the new LIVE Service of the Carminat TomTom Live navigation system, Renault and its agency Digitas have launched “Traffic Performance,” a unique, spectacular event broadcast in an exclusive video online.
The main feature of the Carminat TomTom Live GPS is the HD TrafficTM Service, which provides drivers with real time traffic information, including fluidity, congestion, traffic events and more. The system then lets drivers avoid traffic jams by recalculating their itineraries immediately.
« As the traffic jams are in jeopardy, we must celebrate them!”
Renault has organized a unique performance to transform a traffic jam into a party, a wonderful, magical experience for those who get stuck in it. Wading birds, a juggling troupe, a trapeze artist and exotic metallic creatures have invaded the tollbooth of a highway for a celebration like no other. The “Traffic Performance” video captures this authentic performance and invites Internet users to go on YouTube and the brand’s website to watch the event.
Lancôme and Made By Digitas present the new Lancôme’s eyelashes «Hypnose Doll Eyes» through a fun digital device.
This device offers women an unpublished and personalized experience in the heart of the brand imaginary which let them become a «Lancôme Doll».
A dedicated mini site reveals a 3D dollhouse, in which internet users are invited to discover the all range with the famous Daria Werbowy, Elettra Wiedemann et Arlenis Sosa avatars.
The website roger-gallet.fr, realised by Made By Digitas (VivaKi/Publicis Groupe), Digitas’s entity dedicated to luxury brands, has been elected “Site of The Day” by the FWA (Favorite Website Awards).
15/06/2011, 14:26
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Category: Evenement |
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On May 26th, young creative and Creative Directors met at the Portfolio Night event organized by Digitas. The event was a mix of advice, networking and recruitment, the whole in a relaxed atmosphere.
Every month, Digitas offers a new vision of the communication trends for the trend Mag Influencia….. This month, a few days from the Cannes Lions Festival, 6 youngs talents express themselves…
Digitas France, market leader in interactive marketing, brings all together under one roof the various essential skills - strategic thinking, marketing, creative, media and technologic solutions - to accompany the world's leading brands in managing the relationship with their audiences.
Digitas has 2 dedicated entities, DNA (Dedicated Nissan Agency) for Nissan Europe and Made by Digitas which is the entity dedicated to luxury brands.
Digitas is member of VivaKi (Publicis Groupe) with Razorfish, Starcom MediaVest, ZenithOptimedia and Duke/Razorfish.
Contact
DIGITAS France 36-40 rue Raspail
92300 Levallois Perret – France
Tel : +33 (0)1 49 68 12 12
Fax : +33 (0)1 49 68 12 13
Email : info_france@digitas.com
