Maison Hennessy founded in 1765, celebrates its evolution through a new digital platform. The new www.hennessy.com, deployed internationally, provides rich multimedia content that depicts the lively spirit of the iconic brand worldwide.
After a competitive review, B&B Hotels, the first independent chain of low cost hotels in France, has selected Digitas to redesign its website and lead its new digital strategy in 2013.
One of the strategic challenges for B&B Hotels is that any site redesign must enable it to pursue its sale channels control policy.
The purpose of this new digital platform is to give customers an enriched user experience with helpful new features while at the same time, respecting the DNA of of the B&B Hotels brand, which is: simple and effective.
During this week of contemporary art, Digitas Labs Paris is partnering with Show Off Labs Fair who, for its 7th edition, presents an overview of international digital artists. (Antoine Schmitt, Flavien Theirry, Du Zhenjun, France Cadet, Lab-au, Joseph Nechvatal, etc….). Because of media, technology and innovation are at the heart of their practices and because these emerging talents will be tomorrow’s campaigns, Digitas Labs Paris and Show Off are signing a partnership to raise awareness of these new practices.
Appointments from October 17th to 21st : Room 7.1 ( 7, rue Froissart 75 003 Paris) and Room 7.2 ( 7, rue des Filles du Calvaire 75 003 Paris) et Dropstuff in the heart of the Marais.
As a car manufacturer keen to be at the forefront of ‘Innovation that Excites’, it seems almost predestined that Nissan should announce its partnership with the most exciting of innovators – TED, a non-profit organization devoted to Ideas Worth Spreading.
This strategic alliance, enabled by Nissan Europe’s digital marketing agency D2NA-Digitas France, was announced at the TEDxParis event on the 6th of October.
Nissan Europe will be the sole brand sponsor of TED’s – City 2.0 website, thecity2.0.org. The City 2.0 is the recipient of the 2012 TED Prize, an award granted annually to a person or idea with a world-changing wish. The City 2.0 encourages ideas and action that will benefit our cities, and the future of the billions of people who live in them.
It is important to highlight that this partnership between TED and Nissan isn’t just in the virtual world. In the spirit of TED’s mantra, ‘Ideas Worth Spreading’, Nissan Europe begins a multi-city roadshow with the Nissan LEAF in mid-October that will bring to life possible visions of the future.
For its new campaign, Wonderbra has returned to the tone and humor of the brand, playing the double game of “seduction” and “product benefit” through technological innovation: a mobile application. “WONDERBRA DECODER”, allows anyone to “decode” the silhouette of Adriana Cernanova, the new face of the brand, from any media platform to discover her lingerie in real time on a smartphone…
With novel ultrasound, the same application can interact with a video of the supermodel to see what happens when Adriana enters a dressing room and reveals the secret of her cleavage…
The application “WONDERBRA DECODER” is available on the App Store: http://itunes.apple.com/us/app/wonderbra-deco d er/id561208093?l=fr&ls=1&mt=8
or Google Play : https://play.google.com/store/apps/details?id=com.bbs.digitas.wonderbra
and on Video on YouTube : http://www.youtube.com/watch?v=Xr6G9ljeUO0&hd=1 (visualiser en HD)
Digitas Labs, a unit of Digitas France dedicated to exploring emerging technologies and digital innovation, has joined the Paris Incubateurs’ Club Open Innovation, an initiative of the Paris Region Innovation Lab.
Launched by the City of Paris and the Île-de-France region, the Paris Region Innovation Lab fosters innovative solutions throughout Île-de-France.
In joining the Paris Region Innovation Lab, Digitas Labs has surrounded itself with a network of cutting edge start-ups, giving the agency first-look access into the next generation of technology solutions for its clients, well ahead of the competition. Digitas Labs also has units based in the U.S., and is a growing force in the agency’s global network.
To introduce you to the Renault Twizy, we first tested it…!
Connected Commerce “To make the Point of Sale more digital” – you can find the presentation here.
Cannes Lions Review 2012, “The Generous age of advertising” by Digitas here.
After a competition, the brand Desperados France (Heineken Company) chose Digitas France (VivaKi/Publicis Group) for its new digital brand strategy. The first step in this collaboration is to launch a module customization. Available from www.desperadosbeer.com/fr/fr/, the device allows users to customize the taste of the beer Desperados by selecting multiple flavors (cactus, peach, cola, orange, mint, strawberry, etc…) as well as to design the label.
For the launch of its new masculine fragrance, Acqua di Gio Essenza, Giorgio Armani Beauty unveils its new brand platform www.armanibeauty.com, launched in France in preview mid-may and deployed simultaneously in Germany, Italy, Spain and an e-commerce one in the United-Kingdom.
Digitas Labs joins forces with high-tech start-up Ayotle and unveils the AnyTouch project, a prototype that can make any object tactile.
Let us awaken our sense of wonder…
For evian, youth is not about age. It’s about state of mind, a new, pure outlook on the world, like that of a child, the ability to awaken our sense of wonder.
Because this ability is a precious gift, something to be both protected and shared, evian and Digitas France have launched “evian the source”; the ﬁrst brand content platform dedicated to bringing out wonder: www.evian-thesource.com
President of Digitas France, is in the spotlight this month in Marketing Magazine, for the subject of connected commerce:“Hyperconnected through their mobiles, consumers are given the option between e-commerce and physical commerce between brands and companies. Retailers need to adapt to new behaviors coming from the Internet and digitize their points of sale. Find the article here.