Archive for the ‘partenariat’ Category.
As a car manufacturer keen to be at the forefront of ‘Innovation that Excites’, it seems almost predestined that Nissan should announce its partnership with the most exciting of innovators – TED, a non-profit organization devoted to Ideas Worth Spreading.
This strategic alliance, enabled by Nissan Europe’s digital marketing agency D2NA-Digitas France, was announced at the TEDxParis event on the 6th of October.
Nissan Europe will be the sole brand sponsor of TED’s – City 2.0 website, thecity2.0.org. The City 2.0 is the recipient of the 2012 TED Prize, an award granted annually to a person or idea with a world-changing wish. The City 2.0 encourages ideas and action that will benefit our cities, and the future of the billions of people who live in them.
It is important to highlight that this partnership between TED and Nissan isn’t just in the virtual world. In the spirit of TED’s mantra, ‘Ideas Worth Spreading’, Nissan Europe begins a multi-city roadshow with the Nissan LEAF in mid-October that will bring to life possible visions of the future.
Digitas Labs, a unit of Digitas France dedicated to exploring emerging technologies and digital innovation, has joined the Paris Incubateurs’ Club Open Innovation, an initiative of the Paris Region Innovation Lab.
Launched by the City of Paris and the Île-de-France region, the Paris Region Innovation Lab fosters innovative solutions throughout Île-de-France.
In joining the Paris Region Innovation Lab, Digitas Labs has surrounded itself with a network of cutting edge start-ups, giving the agency first-look access into the next generation of technology solutions for its clients, well ahead of the competition. Digitas Labs also has units based in the U.S., and is a growing force in the agency’s global network.