Archive for the ‘New Biz’ Category.
After a competition, La Poste has chosen Digitas France to overhaul its digital communication strategy.
The agency will accompany La Poste Group in 2013 in the definition and implementation of its digital strategy cross-media.
As part of this approach, the goal is to develop the digital ecosystem group putting the portal laposte.fr version Mobile and Web and laposte.com and mobile applications and tablets at the heart of innovation following three lines: simplicity, customization and proximity.
For more information, it’s here !
After a competitive review, B&B Hotels, the first independent chain of low cost hotels in France, has selected Digitas to redesign its website and lead its new digital strategy in 2013.
One of the strategic challenges for B&B Hotels is that any site redesign must enable it to pursue its sale channels control policy.
The purpose of this new digital platform is to give customers an enriched user experience with helpful new features while at the same time, respecting the DNA of of the B&B Hotels brand, which is: simple and effective.
Following a competitive review, Evian has selected Digitas France to develop and execute the brand’s global Social Marketing strategy.
After a competitive pitch, PagesJaunes, the leading French local information directory, has entrusted Digitas France (VivaKi/Publicis Groupe) for the ergonomic and graphic overhaul of its website pagesjaunes.fr, the ninth most frequently visited website in France !