DIGITAS France

Digitas presents “Connected Glasses”: a prototype by Digitas and Intermarché to show how connected glasses could transform our daily shopping and enhance the consumer experience!

For more informations:

At the occasion of the Geneva Motorshow 2013, D2NA-Digitas France and Nissan Europe present a new customization device for the Nissan Juke. The app, also available on Nissan website www.nissan.fr and shortly in Nissan dealerships in Europe, allows discovery and 3D personalization of the vehicle with a never equaled degree of precision and realism.

For the launch of the new MICRA ELLE in Europe, D2NA–Digitas France have created a new mobile app for Nissan Europe: Timegram.
To reach active women everywhere, Nissan Europe and ELLE are also launching a new mobile application called Timegram.
This mobile game is a based on the Tangram, a traditional Chinese puzzle—but with a new twist.
To download this app:
APPSTORE : https://itunes.apple.com/us/app/nissan-micra-elle-timegram/id593468400?l=fr&ls=1&mt=8
GOOGLE PLAY: https://play.google.com/store/apps/details?id=air.fr.nissan.dgts.timegram&feature=search_result&hl=fr
And for more informations:
http://www.nissan.fr/FR/fr/services/micra-elle/home.html

For his 2013 New Year’s greetings, Publicis Groupe CEO Maurice Lévy presents his wishes to all employees worldwide through his now traditional video on the Publicis Groupe YouTube channel.
His speech has been a little on the long side in the past…so, this year he made a superhuman effort to keep it short and to allow viewers to enjoy this video on their own terms.
For 2013, Maurice Lévy is prepared to handle all the different functionalites you apply, but the real question is which one to try first?
Click on : http://www.youtube.com/watch?v=zl1gG_wgcRk

Maison Hennessy founded in 1765, celebrates its evolution through a new digital platform. The new www.hennessy.com, deployed internationally, provides rich multimedia content that depicts the lively spirit of the iconic brand worldwide.

For its new campaign, Wonderbra has returned to the tone and humor of the brand, playing the double game of “seduction” and “product benefit” through technological innovation: a mobile application. “WONDERBRA DECODER”, allows anyone to “decode” the silhouette of Adriana Cernanova, the new face of the brand, from any media platform to discover her lingerie in real time on a smartphone…
With novel ultrasound, the same application can interact with a video of the supermodel to see what happens when Adriana enters a dressing room and reveals the secret of her cleavage…

The application “WONDERBRA DECODER” is available on the App Store: http://itunes.apple.com/us/app/wonderbra-deco d er/id561208093?l=fr&ls=1&mt=8
or Google Play :   https://play.google.com/store/apps/details?id=com.bbs.digitas.wonderbra
and on Video on YouTube : http://www.youtube.com/watch?v=Xr6G9ljeUO0&hd=1 (visualiser en HD)

To introduce you to the Renault Twizy, we first tested it…!

After the revelation in Geneva on March 6th and the first experience of its 3D, Publicis Agency, in collaboration with My Love Affair, begins the second phase of the partnership between Renault Twizy and Cathy & David Guetta. On April 2, the clip of David Guetta, “The Alphabeat”, was unveiled exclusively on the artist’s VEVO channel on YouTube. An interactive verison of the video, produced by Digitas France, is now revealed on the site twizy.reault.com. Users and fans of the artists are invited to customize the content of the clip via “Facebook Connect”. This device offers a unique experience at the heart of the imagination of the artist, a pass for a very special evening with Cathy & David Guetta on twizy.renault.com/fr/index_clip.html

To support the arrival of the Nissan LEAF in Europe (the first 100% electric vehicle from Nissan), Nissan Europe and D2NA (Digitas Dialog Nissan Agency) have launched « Nissan LEAF – The Big Turn On », a social movement that will open minds and thrill audiences with a 100% electric digital experiences.

On March 30, the countdown is activated. Cities all over Europe will be invited to embrace electric driving and encourage their communities to support Nissan’s campaign – “The Big Turn On” – in a bid to win 30 quick chargers from Nissan. The quick chargers improve the speed of charging electric cars and help improve the infrastructure for a new zero-emissions future.

Taking place across France, the United Kingdom, the Netherlands and Germany, the campaign are part of a wider initiative from Nissan aimed at convincing people to make the switch to 100% electric cars, through social media, digital experiences and live events across 100 days.

The concept: to engage the public and support their cities’ bid to win a new electric driving infrastructure from Nissan. Turning on is as easy as a ‘click’ – consumers can pledge their commitment to EV by clicking the ‘turn on’ button via the TBTO website (www.thebigturnon.com), via social media channels or by signing up for a LEAF test drive !

For the Geneva Motor Show, Renault is celebrating the official commercial launch of the Renault Twizy, and is announcing an exclusive partnership with the hottest artist in France at the moment, David Guetta.

This partnership kicks off with the launch of a unique digital platform, twizy.renault.com, conceived and designed by Digitas and SO-ME.

In a world revolutionized by digital and populated by hyper-connected consumers, the mobile web has forever changed purchasing behaviors…

In order to combine today’s new consumer ecosystem with the Active Brands strategy of Digitas, the agency has launched a dedicated Connected Commerce offering, led by Vincent Druguet, Deputy General Manager of Digitas France.

Today’s digital marketer is dealing with more data than ever before. With the collection of consumer insights and proprietary information growing at lightning speed, getting an agile and secured technological platform has become  top priority.

That’s why Digitas France is launching Digitas Cloud, a new platform that offers advertisers a full suite of digital solutions, with all the software tools and services necessary to support a brand’s digital communications.

Lenôtre, the leader in luxury catering, has chosen Digitas France to launch its new brand and e-commerce platform, www.lenotre.com.

The new portal, www.lenotre.com, shows off the brand’s modern touch and invites users to discover a universe of luxury, high delicacy, and know-how – a reflection of both tradition and unique creativity.

With a new burst of digital creativity, the website has been redesigned to arouse curiosity, stimulate the senses, and share the feeling of “gluttonous” moments with users everywhere.

This past summer, Adobe announced the beta launch of Adobe Flash Player 11 and its new revolutionary hardware-accelerated Stage 3D[1] capability. Nissan Europe and Digitas Lab, in their perpetual search for innovative concepts and technologies, decided to build on the new opportunities offered to create a new, highly innovative and impactful experience around the Nissan JUKE :  Nissan Stage JUK3D !

On http://www.nissan-stagejuk3d.com/ *, the Stage JUK3D experience is divided into two phases:
- The experience of discovery and customization: The module lets consumers fully discover the vehicle from every angle, the Nissan JUKE no longer holds any secrets for users online! It also lets users customize the Nissan JUKE in real time by choosing the color and look of their dream car.
-The driving experience: The user can start the engine of their Nissan JUKE and set off on an exciting race through a virtual 3D environment!
* The installation of Adobe® Flash® Player 11 is required: http://get.adobe.com/flashplayer/

Building on the success of the first campaign launched last December, Renault and the agency are continuing and intensifying the communication on Apple’s revolutionary mobile advertising network by offering a new campaign dedicated to “Finger-athletes” !

Prepare yourself now to point the finger at Twizy as fast as you can by entering the « Twizy Finger Fitness Center » !