Archive for the ‘Launching’ Category.
Lancôme and DigitasLBi Paris unveil their 3D exhibition “Wonderland, the wonderful world of Lancôme”, at Sephora store on the Champs-Elysées, from October 17 to November 19.
You will discover all the secret and magical background of the brand.
Come and try !
D2NA-DigitasLBi France and Nissan Europe partner with Waze community application for the pre-launch of the new Nissan Note
Nissan Europe is announcing the launch of the new city car Nissan NOTE.
Nissan Europe reveals its partnership with the Israeli start-up application Waze recently acquired by Google. As part of this partnership, which will begin in late July in France, Germany, UK, Italy, Spain and Sweden, members of the Note Nissan group on Waze will be able to help each other and make a great addition to postponing dangers (“stress points”) visible to the entire Waze community !
For the launch of Renault ZOE, Renault extends its digital strategy with the launch of the Renault ZOE iPad app conducted by DigitasLBi France and its mobile unit Phonevalley. This application allows a playful discovery of the vehicle, the flagship model of the ZE range, and all of its features through a 360° virtual tour, an immersive experience closer to reality.
App available on the Appstore in France, UK, Italy, Belgium, Switzerland, Netherlands, and Germany, Austria and soon will be available on Google Play (september 2013).
Download the app : https://itunes.apple.com/fr/app/renault-zoe-for-ipad/id640025106?mt=8
Digitas presents “Connected Glasses”: a prototype by Digitas and Intermarché to show how connected glasses could transform our daily shopping and enhance the consumer experience!
For more informations:
At the occasion of the Geneva Motorshow 2013, D2NA-Digitas France and Nissan Europe present a new customization device for the Nissan Juke. The app, also available on Nissan website www.nissan.fr and shortly in Nissan dealerships in Europe, allows discovery and 3D personalization of the vehicle with a never equaled degree of precision and realism.
For the launch of the new MICRA ELLE in Europe, D2NA–Digitas France have created a new mobile app for Nissan Europe: Timegram.
To reach active women everywhere, Nissan Europe and ELLE are also launching a new mobile application called Timegram.
This mobile game is a based on the Tangram, a traditional Chinese puzzle—but with a new twist.
To download this app:
APPSTORE : https://itunes.apple.com/us/app/nissan-micra-elle-timegram/id593468400?l=fr&ls=1&mt=8
GOOGLE PLAY: https://play.google.com/store/apps/details?id=air.fr.nissan.dgts.timegram&feature=search_result&hl=fr
And for more informations:
For his 2013 New Year’s greetings, Publicis Groupe CEO Maurice Lévy presents his wishes to all employees worldwide through his now traditional video on the Publicis Groupe YouTube channel.
His speech has been a little on the long side in the past…so, this year he made a superhuman effort to keep it short and to allow viewers to enjoy this video on their own terms.
For 2013, Maurice Lévy is prepared to handle all the different functionalites you apply, but the real question is which one to try first?
Click on : http://www.youtube.com/watch?v=zl1gG_wgcRk
Maison Hennessy founded in 1765, celebrates its evolution through a new digital platform. The new www.hennessy.com, deployed internationally, provides rich multimedia content that depicts the lively spirit of the iconic brand worldwide.
For its new campaign, Wonderbra has returned to the tone and humor of the brand, playing the double game of “seduction” and “product benefit” through technological innovation: a mobile application. “WONDERBRA DECODER”, allows anyone to “decode” the silhouette of Adriana Cernanova, the new face of the brand, from any media platform to discover her lingerie in real time on a smartphone…
With novel ultrasound, the same application can interact with a video of the supermodel to see what happens when Adriana enters a dressing room and reveals the secret of her cleavage…
The application “WONDERBRA DECODER” is available on the App Store: http://itunes.apple.com/us/app/wonderbra-deco d er/id561208093?l=fr&ls=1&mt=8
or Google Play : https://play.google.com/store/apps/details?id=com.bbs.digitas.wonderbra
and on Video on YouTube : http://www.youtube.com/watch?v=Xr6G9ljeUO0&hd=1 (visualiser en HD)
To introduce you to the Renault Twizy, we first tested it…!
After the revelation in Geneva on March 6th and the first experience of its 3D, Publicis Agency, in collaboration with My Love Affair, begins the second phase of the partnership between Renault Twizy and Cathy & David Guetta. On April 2, the clip of David Guetta, “The Alphabeat”, was unveiled exclusively on the artist’s VEVO channel on YouTube. An interactive verison of the video, produced by Digitas France, is now revealed on the site twizy.reault.com. Users and fans of the artists are invited to customize the content of the clip via “Facebook Connect”. This device offers a unique experience at the heart of the imagination of the artist, a pass for a very special evening with Cathy & David Guetta on twizy.renault.com/fr/index_clip.html
To support the arrival of the Nissan LEAF in Europe (the first 100% electric vehicle from Nissan), Nissan Europe and D2NA (Digitas Dialog Nissan Agency) have launched « Nissan LEAF – The Big Turn On », a social movement that will open minds and thrill audiences with a 100% electric digital experiences.
On March 30, the countdown is activated. Cities all over Europe will be invited to embrace electric driving and encourage their communities to support Nissan’s campaign – “The Big Turn On” – in a bid to win 30 quick chargers from Nissan. The quick chargers improve the speed of charging electric cars and help improve the infrastructure for a new zero-emissions future.
Taking place across France, the United Kingdom, the Netherlands and Germany, the campaign are part of a wider initiative from Nissan aimed at convincing people to make the switch to 100% electric cars, through social media, digital experiences and live events across 100 days.
The concept: to engage the public and support their cities’ bid to win a new electric driving infrastructure from Nissan. Turning on is as easy as a ‘click’ – consumers can pledge their commitment to EV by clicking the ‘turn on’ button via the TBTO website (www.thebigturnon.com), via social media channels or by signing up for a LEAF test drive !
For the Geneva Motor Show, Renault is celebrating the official commercial launch of the Renault Twizy, and is announcing an exclusive partnership with the hottest artist in France at the moment, David Guetta.
This partnership kicks off with the launch of a unique digital platform, twizy.renault.com, conceived and designed by Digitas and SO-ME.
Digitas launches a new offering dedicated to Connected Commerce: “Connected Commerce for active brands”.
In a world revolutionized by digital and populated by hyper-connected consumers, the mobile web has forever changed purchasing behaviors…
In order to combine today’s new consumer ecosystem with the Active Brands strategy of Digitas, the agency has launched a dedicated Connected Commerce offering, led by Vincent Druguet, Deputy General Manager of Digitas France.