Digitas France gets the Grand Prix Digital & Mobile for the Nissan Europe/Anytouch with Ayotle, and Bronze for Wonderbra Decoder in Mobile Marketing category (Prix Digital et Mobile) and a Bronze Cristal (Prix Digital et Mobile) for Nissan Europe/Anytouch with Ayotle in the Innovation Digitale category and a Bronze Cristal category Best Use of Creative Technology (Prix Future is Now) for AnyTouch avec Ayotle.
The user is the virtual driver of the Nissan JUKE, and infects the city with its energy. This personalized night drive experience allows the user to dive into 6 scenes full of energy, which allow him to understand the car in the context of its world.
The most innovative element of this experience is not just the quality of the 3D and the fluidity of the navigation, but its connectivity. The user can personalize his drive through Facebook Connect with his own profile details integrated in the module, and share it on his Facebook page. Surprising, personal and ground-breaking – combining just the right mix of functionality and engagement !
Twizy iAd is today honored with the sought-after “Mobile of The Day” award by the FWA (Favourite Website Awards) for its design and technology. This international institution judges the sharpest and most innovative websites and mobile applications on the market.
Nissan Leaf is the “car of the year 2011″ in Europe ! It’s the first full electric vehicle finalist in this contest !
The Car of the Year is an international award, judged by a panel of senior motoring journalists across Europe. Its object is to acclaim the most outstanding new car to go on sale in the 12 months preceding the date of the title.
Digitas has won 12 new W³ Awards : 3 gold and 9 silver !
Those awards are assigned to NISSAN CubeList.com , Leaf , Journey to Urbanproof and Ski Challenge “Prove It” projects in various categories (Automotive, Animation, Social & Networking, Copywriting, Motion graphic etc. …)
The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs.
MindTheGap, the Digitas France R&D team, has launched a mobile site using Adobe® Flash® technology for Android with Nissan JUKE Power-Up.
This innovation is given an award from the FWA to illustrate the opening of its new mobile platform.
Digitas France, market leader in interactive marketing, brings all together under one roof the various essential skills - strategic thinking, marketing, creative, media and technologic solutions - to accompany the world's leading brands in managing the relationship with their audiences.
Digitas has 2 dedicated entities, DNA (Dedicated Nissan Agency) for Nissan Europe and Made by Digitas which is the entity dedicated to luxury brands.
Digitas is member of VivaKi (Publicis Groupe) with Razorfish, Starcom MediaVest, ZenithOptimedia and Duke/Razorfish.
DIGITAS France 36-40 rue Raspail
92300 Levallois Perret – France
Tel : +33 (0)1 49 68 12 12
Fax : +33 (0)1 49 68 12 13
Email : email@example.com