Lancôme introduces its new digital brand platform www.lancome.fr, created by Made by Digitas.
Lancôme, a brand pioneer in digital, unveils the outcome of years of technological innovation in its new brand platform, Lancome.fr, designed by Made by Digitas, Digitas’s entity dedicated to luxury brands.
A sophisticated and contemporary design, intuitive full screen navigation, services and exclusive content… The site unveils a new interactive experience – multisensory, rich and alive.
At the heart of this new website is a unique graphic concept: in true technological poetry, the iconic Lancôme rose is digitized in a cloud of words and images for a spontaneous and contextual navigation.
This ambitious project anticipates the future of new brand platforms, becoming the focal point of mobile media, web and television.
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