Lancôme makes In Love the world !
For the launch of its new range of lipstick “Rouge in Love”, Lancôme makes the buzz on the web with a new film directed by Adria Petty and set to music by Brigitte.
As a contemporary statement of love and envy of colors, this new film is now reveal worldwild on the web:
Digitas launches a new offering dedicated to Connected Commerce: “Connected Commerce for active brands”.
In a world revolutionized by digital and populated by hyper-connected consumers, the mobile web has forever changed purchasing behaviors…
In order to combine today’s new consumer ecosystem with the Active Brands strategy of Digitas, the agency has launched a dedicated Connected Commerce offering, led by Vincent Druguet, Deputy General Manager of Digitas France.
Evian (Danone) chooses Digitas France to lead Social Media strategy
Following a competitive review, Evian has selected Digitas France to develop and execute the brand’s global Social Marketing strategy.
Best wishes for 2012 !
Cécile, Gilles, Diego, Aurélie, Delphine, Amine, Thomas, Pierric, Gaia, Romain…and all Digitas France teams wish you a happy new year 2012 !
Digitas is first french digital agency to launch cloud platform
Today’s digital marketer is dealing with more data than ever before. With the collection of consumer insights and proprietary information growing at lightning speed, getting an agile and secured technological platform has become top priority.
That’s why Digitas France is launching Digitas Cloud, a new platform that offers advertisers a full suite of digital solutions, with all the software tools and services necessary to support a brand’s digital communications.
Lenôtre unveils its new luxury catering platform!
Lenôtre, the leader in luxury catering, has chosen Digitas France to launch its new brand and e-commerce platform, www.lenotre.com.
The new portal, www.lenotre.com, shows off the brand’s modern touch and invites users to discover a universe of luxury, high delicacy, and know-how – a reflection of both tradition and unique creativity.
With a new burst of digital creativity, the website has been redesigned to arouse curiosity, stimulate the senses, and share the feeling of “gluttonous” moments with users everywhere.
Inspiration by Digitas Vol.9 – You Tube, from Brand Content to Brand Culture
Every month, Digitas offers a new vision of the communication trends for the trend Mag Influencia….. This month, we met Olivier Raussin, head of Display and YouTube at Google France…
APPOINTMENTS : New Talents join Digitas France
To support its recent growth, Digitas France, led by Mathieu MORGENSZTERN, announces several new hires: Matthieu MINGASSON – UX Creative Director; Serge ATTIAS and Charles HAGELSTEEN as Partner and Stéphane MAGUET – Creative Technologist.
Stage JUK3D, the very first experiential platform using hardware accelerated 3D graphics rendering in Adobe Flash Player 11 !
This past summer, Adobe announced the beta launch of Adobe Flash Player 11 and its new revolutionary hardware-accelerated Stage 3D[1] capability. Nissan Europe and Digitas Lab, in their perpetual search for innovative concepts and technologies, decided to build on the new opportunities offered to create a new, highly innovative and impactful experience around the Nissan JUKE : Nissan Stage JUK3D !
On http://www.nissan-stagejuk3d.com/ *, the Stage JUK3D experience is divided into two phases:
- The experience of discovery and customization: The module lets consumers fully discover the vehicle from every angle, the Nissan JUKE no longer holds any secrets for users online! It also lets users customize the Nissan JUKE in real time by choosing the color and look of their dream car.
-The driving experience: The user can start the engine of their Nissan JUKE and set off on an exciting race through a virtual 3D environment!
* The installation of Adobe® Flash® Player 11 is required: http://get.adobe.com/flashplayer/
Create a compatible application for OS and Android ? Digitas Lab Paris made it with « Air Ok » !
Digitas Lab is the entity dedicated to Innovation in France and in the US. Recently, Digitas Lab Paris was interested in the Adobe® Air® technology and notably how to create mobile applications for iPhone, iPad and Android. Their search led to the creation of the iPad « Air Ok » game, a futuristic version of Air Hockey, free on the appstore : http://itunes.apple.com/fr/app/id460923382?mt=8&affId=1578782.
Use your shield to deflect the power balls your challenger sends hurtling towards your zone. And score as many points as you can by launching your own balls back into your opponent’s zone. You can even launch multiple balls at the same time!
This prototype let us understand how Adobe® Air® enables the adaptation of an OS application to an Android one in a brief time. An Android version of “Air Ok” is also available : https://market.android.com/details?id=air.fr.digitas.AirOk
« Twizy Finger Fitness Center », the new Renault mobile advertising campaign for Twizy
Building on the success of the first campaign launched last December, Renault and the agency are continuing and intensifying the communication on Apple’s revolutionary mobile advertising network by offering a new campaign dedicated to “Finger-athletes” !
Prepare yourself now to point the finger at Twizy as fast as you can by entering the « Twizy Finger Fitness Center » !
Lancôme celebrates women beauty on the web with “Visions of Beauty”, a realization Made By Digitas
Lancôme celebrates beauty on the web with “Visions of Beauties”, created by Made By Digitas
Beauty is where you find it, and everyone has their own unique interpretation. By giving people the opportunity to share their own visions of Beauty, the community platform Visions of Beauties reflects the richness of that universal idea.
Visions of Beauties
And what about your vision of Beauty ? Take part in a worldwide and plural conversation around Beauty on www.visionsofbeauties.com !
Summer time at Digitas France
Digitas wishes you great summer holiday !