Let us awaken our sense of wonder…
For evian, youth is not about age. It’s about state of mind, a new, pure outlook on the world, like that of a child, the ability to awaken our sense of wonder.
Because this ability is a precious gift, something to be both protected and shared, evian and Digitas France have launched “evian the source”; the first brand content platform dedicated to bringing out wonder: www.evian-thesource.com
Press release
Jodouin Mitrani, Fanny De Retz and Nicolas Thiboutot have joined Digitas France, led by Mathieu MORGENSZTERN, as Deputy General Manager, Operations Director and Creative Director respectively.
To support the arrival of the Nissan LEAF in Europe (the first 100% electric vehicle from Nissan), Nissan Europe and D2NA (Digitas Dialog Nissan Agency) have launched « Nissan LEAF – The Big Turn On », a social movement that will open minds and thrill audiences with a 100% electric digital experiences.
On March 30, the countdown is activated. Cities all over Europe will be invited to embrace electric driving and encourage their communities to support Nissan’s campaign – “The Big Turn On” – in a bid to win 30 quick chargers from Nissan. The quick chargers improve the speed of charging electric cars and help improve the infrastructure for a new zero-emissions future.
Taking place across France, the United Kingdom, the Netherlands and Germany, the campaign are part of a wider initiative from Nissan aimed at convincing people to make the switch to 100% electric cars, through social media, digital experiences and live events across 100 days.
The concept: to engage the public and support their cities’ bid to win a new electric driving infrastructure from Nissan. Turning on is as easy as a ‘click’ – consumers can pledge their commitment to EV by clicking the ‘turn on’ button via the TBTO website (www.thebigturnon.com), via social media channels or by signing up for a LEAF test drive !
Mathieu MORGENTSZTERN, CEO of Digitas France (Vivaki/Publicis Group) announces Jean-Philippe Martzel’s nomination, previously in charge of strategic planning at W & Cie (Havas), BETC and DDB Paris, as Deputy General manager of Strategic Planning of Digitas France as of April 2.
Sorry, this entry is only available in Français.
For the Geneva Motor Show, Renault is celebrating the official commercial launch of the Renault Twizy, and is announcing an exclusive partnership with the hottest artist in France at the moment, David Guetta.
This partnership kicks off with the launch of a unique digital platform, twizy.renault.com, conceived and designed by Digitas and SO-ME.
For the launch of its new range of lipstick “Rouge in Love”, Lancôme makes the buzz on the web with a new film directed by Adria Petty and set to music by Brigitte.
As a contemporary statement of love and envy of colors, this new film is now reveal worldwild on the web:
All you need is Love !
In a world revolutionized by digital and populated by hyper-connected consumers, the mobile web has forever changed purchasing behaviors…
In order to combine today’s new consumer ecosystem with the Active Brands strategy of Digitas, the agency has launched a dedicated Connected Commerce offering, led by Vincent Druguet, Deputy General Manager of Digitas France.
Following a competitive review, Evian has selected Digitas France to develop and execute the brand’s global Social Marketing strategy.
Cécile, Gilles, Diego, Aurélie, Delphine, Amine, Thomas, Pierric, Gaia, Romain…and all Digitas France teams wish you a happy new year 2012 !
