Sorry, this entry is only available in Français.
The agency surveyed some of its biggest brains from around the globe to get their predictions for brands and agencies everywhere. The result is a set of sturdily pragmatic, future-pointing reflections on social, mobile, creativity, technology and data.
DigitasLBi expects to see digital technology continue to change the organisational structure of companies of all shapes and sizes; geo-targeting will increasingly shape the mobile world; today’s winners will need to react ever faster online if they want to be tomorrow’s winners as well. The agency forecasts touchless experiences, a wave of Chinese investment in US start-ups, clever data things, and robots. Lots and lots of robots.
Alan Davies, Chief Strategy Officer, Global DigitasLBi, said: “Predictions are a predictable and inherently imperfect annual tradition in the digital world, but as we increasingly spend our time helping companies understand What’s Next, we couldn’t resist putting together some thoughts about what may or may not shape the digital industry in 2014.”
After hacking the YouTube functionality last year, Maurice Lévy is back again with a new year corporate speech that features 2 Chinese dragons, a confetti storm, cheerleaders and much more. All this … once again orchestrated by DigitasLBi and Prodigious.
This year, in light of the expected Publicis Groupe and Omnicom Group merger, we decided to celebrate along the theme of: The More The Merrier !
The idea for this years’ experience is simple: The more people that join in during the video, the merrier it will become.
So, we got our geeks and a 21 year old Russian math genius to develop a fancy facial detection algorithm that allows a webcam to count how many people are actually watching the video together. It is the first of its kind to detect up to 10 faces simultaneously while the YouTube video is playing. It is the first video to count viewers rather than YouTube views.
If you watch the video by yourself you won’t notice anything out of the ordinary, but if you add some friends or colleagues you’ll see Maurice Lévy delivering his corporate speech in a confetti storm, you may see gospel singers etc…
So gather some friends and watch what happens here:
Congratulations to all teams who have worked for this great experience!
Phonevalley, the dedicated mobile unit for DigitasLBi Paris, launches a Windows 8 app for Club Med: an ambitious and innovative project.
Since 2012, Phonevalley, the dedicated mobile technologies unit within DigitasLBi Paris, has partnered with Club Med on its global mobile strategy. The adventure continues for the launch of their Windows 8 PC application (across France, Belgium, UK, Germany, Switzerland, U.S., and Australia,) as well as the tablet app (in France). A true pioneer of this technology, the Club Med app is one of the first applications developed for Windows 8 in the tourism sector.
A sophisticated and modern design, intuitive and smooth navigation, exclusive rich content… !
Discover the new Club Med app here:
Wednesday, September 18th, the Grand Prix Stratégies/Amaury Médias du Luxe organized by Stratégies magazine, in partnership by Ifop and the Amaury Médias press group, unveiled its prize list. This ceremony highlights the best communication campaigns for luxury brands. This award has recognized since seven years communication operations of French and international brands, to enhance the know-how, creativity and originality of the luxury brands in their communication.
For this 9thedition, the Grand Prix returns to Hermès’ campaign “Vive le Sport” by DigitasLBi and Publicis&Nous.
To promote the Hermès 2013 Spring/Summer collection online we literallybrought the range to life in a series of stop frame animations published onHermes.com. We wanted to bring the Hermès standard in craftsmanship toonline media.
We spent over 1378 hours animating four 20 second filmsand banner assets. We played each of the ‘sports’ in online banners todrive traffic.The Hermès products themselves were the heroes of the stories. Eachproduct came to life and played sport ‘the Hermès way’.
Lancôme and DigitasLBi Paris unveil their 3D exhibition “Wonderland, the wonderful world of Lancôme”, at Sephora store on the Champs-Elysées, from October 17 to November 19.
You will discover all the secret and magical background of the brand.
Come and try !
At the last agency party in Paris, it just so happened that 2 of the 4 DJs were strategic planners. Watching this moment of intense communion it occured to Jean-Philippe Martzel, Head of Strategic Planning in Paris, that there exists, between the praxes of the planner and the DJ an analogy.
Here is his point of view : slideshare !